Who We Are

Welcome to Aady and Tarus, where fashion for kids emerges from a place of love and passion, crafted by a young working mother with a deep connection to her roots. Based in the UK, yet rooted in a desire to foster a native environment for her children and instill a sense of cultural pride, our brand is born from a vision of using clothing to bridge the gap between past and present.

Our Story

Aady and Tarus was born from our founder's realization that clothing serves as a tangible link to one's heritage. Inspired by her own journey of cultural exploration and identity, she envisioned a brand that would enable children to feel more connected to their roots through their clothing. Drawing from her Indian heritage, she sought to create garments that not only celebrated tradition but also celebrated the artisans who bring these traditions to life.

Our Mission

At Aady and Tarus, our mission is twofold: to create beautiful, high-quality garments for children and to support the talented artisans who craft them. We are dedicated to fostering a sustainable future for both our customers and the communities we serve. Each garment we create is a testament to our commitment to supporting local artisans and preserving age-old techniques.

Empowering Women, Empowering Communities

We pride ourselves on being a women-led operation, with every aspect of our business overseen and managed by women from our founder's family background. By empowering these women, we aim to contribute to a larger movement of female empowerment, both locally and globally. Through celebrating the richness of Indian culture and heritage, we aim to foster a sense of pride and appreciation for native traditions.

Our Vision

Our vision extends beyond just clothing; we aspire to ignite positive change in both womenhood and artisan communities. By embracing our roots, we believe we can create a brighter future for generations to come. With every purchase, customers become part of this dream, supporting not just a brand but a movement that empowers communities and celebrates the rich tapestry of culture.

Join Our Journey

We invite you to join us in this extraordinary journey where fashion meets compassion, and dreams stitch a better tomorrow. Together, we proudly and responsibly contribute to United Nations Sustainable Goal developments, ensuring a sustainable and inclusive future for all. Thank you for being a part of our story.